ATL Standard

Dallas Austin, a Grammy-winning producer from Atlanta, has been selected by FIFA to create the city's Sonic ID for the 2026 FIFA World Cup. The track is intended to reflect Atlanta's unique sound and culture as it hosts matches for the international tournament. Austin, known for his work with music legends like Michael Jackson and Quincy Jones, has infused elements of Atlanta's musical identity into the two-minute piece.

The Sonic ID incorporates classic sounds associated with Atlanta, such as marching bands and trap beats. "A-T-L! A-T-L! A-T-L!" chants are prominent throughout the track, capturing the spirit of local sporting events and community pride. Austin describes the opportunity as monumental, reflecting on his roots in College Park and his journey alongside fellow musician Jermaine Dupri.

Austin's approach was influenced by his deep connection to Atlanta's culture and soccer scene. He noted that creating a track authentic to Atlanta while meeting FIFA's guidelines was challenging but rewarding. The song features familiar sounds from HBCU marching bands and contemporary rap influences synonymous with artists like Zaytoven and Migos.

Atlanta will host eight World Cup games at Mercedes-Benz Stadium in 2026. For Austin, this event represents an unparalleled opportunity to showcase Atlanta on a global stage. He views himself as an ambassador for the city through this project, aiming to inspire listeners worldwide.

"First, I had to kind of wrap my head around it," Austin said about developing the Sonic ID. His goal was to make something that felt distinctly Atlantan while aligning with FIFA's vision.

Austin’s commitment extends beyond music; he actively supports initiatives within his community and beyond. His role in remixing the World Cup theme highlights his dedication not only to representing Atlanta sonically but also fostering community ties.

For both Austin and Atlanta, this project is more than just a musical endeavor; it's a celebration of homegrown talent and cultural identity. "I want people to feel good and feel inspired," Austin expressed regarding his aspirations for the track’s impact.

The interview for this story was conducted by Brittany Higgins, Digital Marketing Specialist at Atlanta United.