ATL Standard

AMB Sports and Entertainment (AMBSE) has announced Emory Healthcare as its newest Founding Partner, enhancing a long-standing relationship aimed at improving health and wellness in the Atlanta community. Emory Healthcare will also serve as the Official Team Healthcare Provider for Atlanta United and will debut as the Kit Patch Partner during the 2025 season.

This partnership places Emory Healthcare among an exclusive group of collaborators within AMBSE, highlighting shared values such as excellence, community impact, and innovation. The agreement includes strategic assets like exclusive healthcare designations, in-stadium branding, and naming rights to the upcoming “Emory Healthcare Studio.” This digital content hub is set to open at Atlanta United’s headquarters in Marietta this summer, coinciding with a $23 million expansion of the Children’s Healthcare of Atlanta Training Ground. As part of their role as Official Healthcare Provider, Emory will offer medical services to Atlanta United players and staff.

“We are excited to welcome Emory Healthcare, a long-standing and trusted partner of AMB Sports and Entertainment, into the Founding Partner family,” said Nana-Yaw Asamoah, Chief Commercial Officer of AMBSE. “Emory’s unparalleled commitment to advancing healthcare and their significant investment in our community make them the perfect partner as we continue to set new benchmarks in sports medicine innovation.”

As Kit Patch Partner for Atlanta United, Emory Healthcare's logo will be displayed on team kits' sleeves. The sponsorship also involves marquee branding through LED signage, social media, digital media, and premier in-game activations. It includes rights to various community-focused programs and health initiatives.

“Our partnership with Emory Healthcare marks an important step in enhancing the club’s resources and commitment to innovation,” stated Garth Lagerwey, President and CEO of Atlanta United. “The addition of the Emory Healthcare Studio at our training facility will provide new opportunities to engage with our fans while showcasing the vital role Emory plays in supporting our team and the broader Atlanta community.”

“We are honored to be named as the Official Team Healthcare Provider for Atlanta United, as well as a founding partner with AMB Sports and Entertainment,” said Joon S. Lee, MD, CEO of Emory Healthcare. “The relationship marks our commitment to caring for Atlanta’s professional teams and supporting health and wellness initiatives in the communities we serve throughout metro Atlanta and beyond.”

This announcement continues years of collaboration between Emory Healthcare and AMBSE properties such as the Atlanta Falcons and Mercedes-Benz Stadium. Both Atlanta United and Emory Healthcare focus on comprehensive sports medicine and community health.