ATL Standard

Governor Brian P. Kemp has announced that Duracell will establish its new Global Headquarters for Research and Development at Science Square in Atlanta. This development is expected to create 110 jobs and involves an investment of approximately $56 million. Duracell already operates a manufacturing facility in LaGrange, Georgia, since 1980, and a logistics and distribution plant in Fairburn, Georgia, operational since 2020.

"Georgia has set itself apart as a leader in attracting innovative companies with our research institutions, world-class logistics network, and pro-business environment," said Governor Brian Kemp. "I want to thank our local and state partners who are leveraging those assets to their fullest to bring new opportunities across the state. We are excited to welcome Duracell’s R&D headquarters to Atlanta and continue building on this great relationship."

Duracell's LaGrange facility supports about 400 jobs, while the Fairburn plant adds another 275 jobs. Dr. Liben Hailu, Chief Technology Officer at Duracell, stated: "We’re excited about the opportunities the move to Atlanta will bring and we’re confident this new chapter will strengthen our position as a global leader in the industry."

The new headquarters will be located at 101 Nerem Street NW in Atlanta, near Georgia Tech’s Midtown campus within Science Square—a multi-phase development featuring over 1.8 million square feet of lab and office space.

"Atlanta’s transportation infrastructure, diverse talent pool from top-tier universities and a thriving tech ecosystem make the city an ideal environment for corporate innovation and growth," said Mayor Andre Dickens. "We appreciate Duracell’s confidence in Atlanta, including the investment of more than 100 new jobs that will provide the opportunity for more Atlanta residents to build promising careers."

Katie Kirkpatrick, President & CEO of the Metro Atlanta Chamber added: "The impact of Duracell’s decision to locate their R&D headquarters in Atlanta goes beyond the 110 new innovation jobs in the region: as they make Science Square their new home, Duracell strengthens our region’s powerful reputation as a hub for innovation and furthers Georgia’s growing battery ecosystem."

Robb Pitts, Chairman of the Fulton County Board of Commissioners remarked: "Duracell’s choice to set up its Global R&D Headquarters in Fulton County solidifies Fulton’s leadership in innovation and talent attraction."

John Soper from GDEcD worked on this project with partners like Invest Atlanta and Select Fulton among others.

GDEcD Commissioner Pat Wilson commented: "For decades, Georgia has been home to Duracell...Locating the new Global Headquarters for Research and Development in Atlanta makes it clear that Duracell sees the State of Georgia as a long-term partner in their success strategy."

Founded in the 1920s and acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016, Duracell is recognized as a leader in North America's primary battery market.