ATL Standard

Fulton County spent $47,662,820 on men's collegiate football teams in 2023, an increase of 28.3% over the previous year, according to the U.S. Department of Education.

This translates to roughly 29.9% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Fulton County have grown 222% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$47,662,820	29.9%
2022	$37,148,269	27.1%
2021	$29,125,792	27.1%
2020	$37,356,895	29.9%
2019	$40,371,380	32.6%