ATL Standard

ATLANTA, GA – September 18, 2024 – Levy, in collaboration with the Atlanta Falcons, will celebrate Arthur M. Blank's induction into the Atlanta Falcons Ring of Honor and his commitment to the fan experience with a special offering on September 22 during the Falcons home game against the Kansas City Chiefs. All fans attending the game will receive complimentary hot dogs, chips, and Coca-Cola products with a special souvenir cup that pays homage to Blank's vision and unprecedented approach to providing Mercedes-Benz Stadium guests with an exceptional experience in sports and entertainment.

During the game on September 22, fans can get two hot dogs and two bags of chips per person, per visit at more than 40 concession stands and portable locations around the stadium through the end of the third quarter. Additionally, all fans will receive an Arthur M. Blank Ring of Honor souvenir cup upon entry that may be filled throughout the game at any free-standing Coca-Cola machine at no charge.

Under Blank's leadership, the food and beverage experience at Mercedes-Benz Stadium set a new standard across sports and entertainment. For the past eight years, the Falcons have ranked No. 1 in food and beverage in the NFL's Voice of the Fan (VOTF) survey. Since opening in 2017, Mercedes-Benz Stadium's food and beverage experience, developed in partnership with Levy, offers access to over 500 different food and beverage options as well as a fan-first menu highlighted by:

$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)

$2 – hot dogs; pretzels; popcorn

$3 – Dasani bottled water; pizza; nachos; fries

$5 – 12 oz. domestic beer

This pricing model and menu options are available at all Atlanta Falcons and Atlanta United games as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, College Football National Championship (2025), FIFA World Cup 2026, concerts, and other ticketed events.

"We are so thrilled to congratulate and celebrate Arthur on his induction into the Atlanta Falcons Ring of Honor," said Andy Lansing, CEO of Levy. "Arthur and his vision redefined the fan experience and completely changed the game for the Atlanta community. He's an inspiring leader who we're honored to call a friend and partner."

"We're incredibly proud to have ranked No. 1 in food and beverage in the NFL's Voice of the Fan survey for seven years," said Greg Beadles, President of the Atlanta Falcons. "Arthur's leadership in prioritizing the fan experience is a hallmark of our organization. Through our partnership with Levy we've built an unparalleled food and beverage program that extends Arthur's vision of making every fan feel valued. His influence goes beyond our organization and continues to drive positive change in sports and entertainment."