ATL Standard

The Atlanta Falcons, in partnership with Emory Healthcare, have announced the launch of the Falcons Friday Baby Program. This initiative aims to enhance community engagement by providing exclusive Falcons baby bundles to families welcoming newborns on Fridays at Emory University Midtown Hospital, Emory Johns Creek Hospital, and Emory Decatur Hospital.

"The Falcons Friday Baby Program embodies the spirit of community and celebration that defines our organization," said Nana-Yaw Asamoah, senior vice president and chief commercial officer at AMBSE. "We're honored to partner with Emory Healthcare to welcome the newest members of our Falcons family and create unforgettable intergenerational memories."

John P. Horton, MD, division director of general obstetrics and gynecology at Emory Healthcare, expressed pride in partnering with the Atlanta Falcons for this initiative. "By offering these special baby bundles to families with newborns born on Falcons Fridays, we're not only celebrating new life but also fostering a sense of community and connection between our healthcare system and the community we serve."

The program officially launches on Friday, September 13. The first family has already received their bundle during a special visit from Freddie Falcon and the Atlanta Falcons Cheerleaders. Throughout the season, photos and stories from these moments will be featured on the Falcons' website and social media channels. Fans are encouraged to join in by sharing their own photos using #FalconsFriday for a chance to be highlighted across the team's platforms.