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Friday, February 21, 2025

Atlanta United unveils new kit 'The Connector' for upcoming MLS seasons

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Atlanta United FC Staduim | Atlanta United FC

Atlanta United FC Staduim | Atlanta United FC

Atlanta United has unveiled its latest kit, "The Connector," which will serve as the club's uniform for the 2025 and 2026 MLS seasons. The new jersey was launched on February 14 and is set to make its debut at the home opener against CF Montréal on February 22 at Mercedes-Benz Stadium.

The design of "The Connector" features five stripes in Atlanta United's primary colors, red and black, with gold elements symbolizing unity. Skate Noftsinger, Atlanta United Senior Vice President and Chief Business Officer, stated, “Our club kit is the heartbeat of our identity, and The Connector is a powerful evolution of our 5-Stripes tradition.” He emphasized that the design celebrates Atlanta while reinforcing the connection with the community.

The jersey represents various aspects of Atlanta United's identity. The five stripes symbolize unity, determination, excellence, community, and innovation. Additional elements include a jock tag representing Atlanta's place in soccer culture and gold piping that signifies the bond between the club and its supporters.

Since its inception in 2014, Atlanta United has been an integral part of local culture. With leadership from Chief Soccer Officer & Sporting Director Chris Henderson and head coach Ronny Deila, the club aims to build a future of consistent success. This offseason saw Miggy Almirón rejoining the team; he previously wore the inaugural kit during his first stint with Atlanta United.

As Atlanta prepares to host global events like the FIFA World Cup in 2026, "The Connector" symbolizes both past achievements and future aspirations for both fans and players alike.

“The Connector," Noftsinger said, "is a tribute to the incredible bond between our fans, our club and our city.”

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