Atlanta United FC conducted its annual media days on January 15 and 16, preparing for the 2026 season by gathering both new and returning players to create a range of matchday, promotional, and social media materials. The club’s creative team started planning months ahead of the event, carefully designing and constructing sets to capture thousands of assets for use throughout the upcoming season.
“Club creatives began ideating for media day months in advance, and the set builds were meticulously planned and executed. See more flicks of the process:”
Atlanta United FC is a professional soccer team based in Atlanta, Georgia. Since joining Major League Soccer’s Eastern Conference as an expansion franchise in 2017, the team has achieved significant success. According to the official website, Atlanta United has won several titles including the MLS Cup in 2018, as well as the U.S. Open Cup and Campeones Cup in 2019.
The club operates out of Atlanta, Georgia [source] and competes at a professional level within Major League Soccer’s Eastern Conference [source]. Since its launch in 2017 [source], Atlanta United has built a reputation for competitive achievement in American soccer.
