AMB Sports and Entertainment (AMBSE) has entered into a long-term partnership with American Express, making the payments company a Founding Partner and Official Payments Partner for AMBSE’s teams and venues. The agreement covers the Atlanta Falcons, Atlanta United, PGA TOUR Superstore, and Atlanta’s upcoming National Women’s Soccer League (NWSL) club.
As part of this deal, Mercedes-Benz Stadium will be included in the American Express Venue Collection. Eligible American Express Card Members will have access to exclusive benefits such as Amex Presale Tickets (while supplies last), dedicated entry or fast-lane access, and special concessions offers starting March 7, 2026. Terms apply.
American Express branding will be integrated across platforms for both the Atlanta Falcons and Atlanta United. The agreement also includes in-stadium visibility during home games, presenting partnerships with fan programming and select matches, as well as digital, broadcast, and social media storytelling throughout the year. Card Members can take advantage of pre-sale ticket access, a retail fast lane, and unique experiences at Mercedes-Benz Stadium.
The partnership highlights support for women’s sports by naming American Express as a key partner of AMBSE’s future NWSL team that is scheduled to begin play in 2028. The agreement gives American Express sponsorship rights related to the new team as part of an investment in women’s professional soccer in Atlanta.
“This agreement brings together two organizations that share a focus on premium experiences, innovation, and putting fans first,” said Nana-Yaw Asamoah, chief commercial officer at AMB Sports and Entertainment. “American Express enhances how people experience our teams, our stadium, and our city from arrival through the final whistle. As a Founding Partner of Mercedes-Benz Stadium, Amex will play a meaningful role in how we continue to elevate Atlanta as a world-class sports and entertainment destination.”
AMBSE states that this partnership strengthens its commercial portfolio while supporting its mission to provide top-tier experiences at Mercedes-Benz Stadium for professional sports events—including those hosted by Atlanta United FC, which won the MLS Cup in 2018—and live entertainment.
Atlanta United FC is based in Atlanta and competes as a Major League Soccer team in the Eastern Conference.
AMB Sports and Entertainment is part of the Blank Family of Businesses. Its properties include the Atlanta Falcons, Atlanta United FC—which also secured victories in the U.S. Open Cup and Campeones Cup in 2019—Atlanta’s forthcoming NWSL club launching in 2028, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.
